Presto and six labels launch fundraising campaign for Ukraine
Friday, March 11, 2022
All proceeds from a selection of Ukrainian albums go to help humanitarian efforts
Presto Classical, in collaboration with six leading labels, has launched an initiative to raise funds for those suffering as result of the invasion of Ukraine.
The specialist retailer has put together a selection of music by Ukrainian composers and artists, and the entire proceeds from sales of those albums will go directly to helping humanitarian efforts. The six labels - BIS, Chandos, Delphian, Hyperion, Naxos and Toccata - are donating the stock and will cover the costs of royalties and copyright, while Presto will absorb the cost of shipping and packaging.
Explaining the initiative, Presto CEO Chris O'Reilly said: 'Like virtually the entire classical music world, we are shocked and appalled by Russia’s invasion of Ukraine, and the subsequent humanitarian disaster unfolding before our eyes.
'Looking for a positive contribution we could make amid this catastrophe, we’ve been researching and exploring Ukrainian classical composers, and have discovered some fascinating stories and real gems.'
Presto, which has also launched a similar scheme with sheet music, hopes to raise £10,000 for the DEC Ukraine Humanitarian Appeal via the Red Cross.
To find out more about the campaign - visit Presto's website.